Title Management Conference

10th Asia Academy of Management Conference

10th Taiwan Academy of Management Conference


19-20 June, 2017


Joint Conference Call for Papers


“Contextualization: The Role of Context in Theory Building and Exploring New Ideas”


Program Co-Chairs


Seung-Hyun (Sean) Lee, University of Texas at Dallas

Vikas Kumar, University of Sydney



Shu-Cheng Steve Chi, National Taiwan University

Jia-Chi Huang, National Chengchi University


Conference Venue:

International Convention Center, Kitakyushu City, Fukuoka, Japan


Keynote Speaker:

Alain Verbeke, Editor-in-Chief, Journal of International Business Studies (JIBS)


Submission Deadline: October 15, 2016



The Asia Academy of Management (AAOM) and the Taiwan Academy of Management (TAOM) invite papers for the joint conference on the theme of the role of context in theory building and exploring new ideas.


Can one size fit all? Many theories developed in the Western context, while important and informative, may not fit to all other areas such as Asia. Early on, when Japanese economy was booming, scholars searched for new theories that can explain the phenomenon. With the recent dramatic economic development in Asia, it is time for new theories to emerge that fit the Asian context. At the same time, Asian context can give new insights to the existing theories.   


It is no surprise that the role of “context” in understanding business phenomena has become prominent in international business, strategy and management disciplines. The rise of emerging markets in the global economy and the new breed of multinationals emanating from these markets have pushed scholars to take a critical look at some of the mainstream theories such as the transaction cost economies, the resource dependence theory. New theories and frameworks such as the LLL (linkage, leverage and learning) and the Springboard perspective have emerged and provided powerful explanations of this new wave of internationalization. In fact, understanding the increasing global competitiveness of emerging market multinationals may only be possible with a thorough analysis of their internationalization strategies, institutional background and innovation potential.   


Similarly, in the field of strategy new perspectives have emerged as a result of attempting to apply theories developed with a western lens in contexts with very different contextual characteristics. For example, the ubiquitous presence of business groups as the prominent organizational form which continue to thrive in most emerging markets have questioned the efficacy of pursuing a focused strategy. The notion that organizations, through a diversified strategy, fill the role of intermediaries in contexts that lack them have become popular with renewed work on institutional context.


Contexts in the “East” are very different from those in the West in terms of culture, institutions, philosophy and intellectual tradition with serious implications on our (in) ability to comprehensively understand management practice globally without explicitly incorporating the contextual uniqueness in our theoretical and empirical analyses. Attempts to examine the interface between theory and context have enabled cross-context theory borrowing to become more context sensitive. The emerging economy context while challenging assumptions of existing theories, also provide an ideal laboratory to investigate interaction between the firm and context.


This joint conference call for papers is to push our thinking with increased vigour and enthusiasm in exploring the ideas of ‘contextualizing theory’ to varied aspects of firm strategic behavior that have not yet caught the attention of scholars. We invite submissions on issues related to the broad theme of the conference that include, but are not restricted to, the following:


·         How can the Asian emerging market context help in refining existing theories on internationalization, innovation and institutions?

·         What are the limitations on cross-context theory borrowing from the West (developed markets) to the East (Asian emerging markets)?

·         What aspects of firm strategy and management in the Asian emerging markets have the greatest need for new theories and paradigms for a more comprehensive explanation of firm behaviour?

·         What specific management practice in the Asian emerging market has the potential to cross contexts and better inform practice in the West?

·         How can the diversity within the Asian emerging market context contribute to a more enriching theory-context analysis?

·         Can there be theories that apply only to selected contexts such as China or India?

·         What are the likely limitations of research focused on contextualizing theory?

·         How can researchers guard against common pitfalls of research focused on contextualizing theory?

·         How are Asian firms different in value creation and value appropriation compared to their counterparts in the West?

·         What are the microfoundations of strategic issues in Asia and how are they different from those in the West?

·         Do family firms in the East behave differently from those in the West?

·         How do Asian latecomers behave differently from the current dominant firms from the West?


The conference program will consist of keynote speeches, symposiums, competitive paper sessions and interactive poster sessions. All symposiums, competitive paper submissions and interactive poster session submissions will be competitively reviewed.



Important Note: In organizing this joint conference, AAOM and TAOM will handle the submitted papers separately (see submission guidelines below). Therefore please submit your papers to either AAOM’s (Prof. Seunghyun Lee and Prof. Vikas Kumar at or TAOM’s program chairs (Prof. Shu-Cheng Steve Chi and Prof. Jia-Chi Huang ) respectively.

For details of submission, please see the AAoM’s and the TAOM’s guidelines below.




See Asia Academy of Management Web-page:

and Taiwan Academy of Management Web-page:

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Post Date 2016-08-25 10:35:29
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