Title Call for Papers

China Marketing International Conference 2015

Call for Papers

Big Data, Cultural Difference and Marketing

Extended Submission Deadline: May 31, 2015


On behalf of the organizing committee, we sincerely invite you to attend the 2015 China Marketing International Conference organized by City University of Hong Kong, Xi'an Jiaotong University and University of South Carolina. The conference will be held from July 24– 27, 2015 in Xi'an, China.

Renowned marketing scholars around the world will be invited to share their research and to discuss the latest developments in marketing. 

Important Dates
Abstract submission: 
April 30, 2015
Full Paper submission: 
May 31, 2015
Doctoral Consortium registration: 
May 31, 2015
Conference and hotel reservation: 
June 15, 2015
Conference date: 
July 24 - July 27, 2015

Conference Topics

Scholars are encouraged to present papers addressing the following topics and exchange ideas with each other during the Paper Presentation Sessions:

1. Big Data Marketing

2. Marketing Strategy

3. Big Data and Social Networks

4. Consumer Behavior

5. Service Marketing

6. Brand Management

7. Logistics and Supply Chain Management

8. Cross-cultural and International Marketing

9. Marketing Analytics

10. Non-profit Marketing

11. General Business


For more details about the Conference, please visit our conference website:


We look forward to your participation!

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Post Date 2015-06-04 10:42:01
Department News
Contact Person 羅文棋 
Contact Number 5352 
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